Not using the social media accounts you set up. When someone sees an abandoned social media business account, it basically just looks like that company doesn’t have its $%*! together. It’s even more important to keep those accounts up to date if you’re linking to them from your website and blog. Don’t just set it and forget it. If you’re going to have an account on sites like Facebook, LinkedIn, Twitter, and Google+, put the effort into keeping it engaging and regularly updated with content.
Not linking back to your website in social media profiles. Facebook, Twitter, YouTube, LinkedIn, and Google+ all allow you to link back to your website. Not only is that five more links into your site, it’s five more ways your hundreds or thousands of followers can get back to your site to find more information about your products and services.
Not claiming your accounts. Twitter handles get snatched up like wildfire, especially if your company name is somewhat common. And if you’re a big brand name, you don’t want to see Bank of America’s Google+ snafu happen to you. If you don’t claim your name on social networks, you miss out on good opportunities to rank for keywords in organic search, risk running into brand and PR issues, and end up having to compromise the name you select.

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