Archive for the ‘blog’ Category

Avoiding Social Media Mistakes

Executing a social media strategy is not as easy as it may seem. Although it doesn’t take a large investment, it does take some time and a long view perspective. If you’re not in a position to hire someone to manage your social media, then the following

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Marketing on a Small Budget

Chicago entrepreneur and media personality, Monique Caradine, wrote an interesting article on marketing strategy. Whenever I do a project the one question that is repeatedly asked is “how do I market my website?” There are a lot of tools available to small businesses to market themselves but

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Customer Service Matters

I was listening to a young girl read a fairytale book featuring a Disney princess. We are all familiar with the Disney meme: And they lived happily ever after. It’s a simple storyline and fitting for the imagination of a four-year-old girl. However, at the end of

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New Year, New Strategy

New Year, New Website Strategy   You’ve survived another year. Over the next few weeks you’ll spend most of your time shopping, sending cards and sharing your precious time with family. Somewhere in the midst of the festivities you may want to take time out to reflect

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